A few weeks ago, an ad appeared on Snapchat for a game called ‘Would You Rather’ that asked viewers if they would rather slap Rihanna or punch Chris Brown.
In 2009, Chris Brown pleaded guilty to assaulting Rihanna, his then-girlfriend, during an argument.
Rihanna responded by calling out Snapchat for approving the distasteful ad and calling for her followers to uninstall Snapchat.
Mere days after the post, Snapchat had lost $800 million from its market value.
As of the time of this writing, Snapchat’s stock is still falling rapidly, so that number has undoubtedly gone up.
Rihanna was totally in the right for doing what she did.
Any site, any company, that thinks anything like this is even remotely OK deserves to go under.
Rihanna deserves to be commended for taking a stand and making a difference, and I hope that other celebrities with such a large platform follow suit.
Snapchat is unquestionably in the wrong here.
They approved a disgusting ad that demeaned and devalued the victims of domestic abuse.
This really needs to be made clear: Snapchat had to manually approve this ad.
Snapchat looked at an ad making fun of domestic abuse, and decided to approve it.
This is not the first time a tech company has been caught in a scandal like this.
Last year, Google, one of the heads of the tech industry, had the infamous memo scandal, where an employee distributed a misogynistic memo throughout the company and was quickly fired.
Misogyny runs rampant in the tech industry.
It’s a field dominated by men, and women have to fight tooth-and-nail to even get a word in.
In such an environment, where half the world’s population isn’t being properly represented, it becomes clear why things like this keep happening.
While Rihanna’s boycott and other similar movements are a definite step in the right direction, things like this Snapchat incident will not end until the problem of sexism in the tech industry is addressed.
I feel that Snapchat offers a look into the future of the companies who fail to address this problem going forward.
Snapchat has already been struggling with a dropping userbase and falling stocks, and this incident has only hastened their decline.
Who on Earth will be willing to use Snapchat after this fiasco?
There are better alternative apps out there anyway.
While Snapchat was already dying, I feel this incident is their nail in the coffin.
Good riddance to bad rubbish.