Coke ad successfully portrays the diversity of our nation
February 12, 2014
There are two reasons everyone watches the Super Bowl- either for the football game or for the advertisements. While the game seemed to be a letdown, the commercials were excellent as always. This year, two commercials sparked a lot of controversy.
Cheerios brought back an ad idea from earlier in the year, one featuring an interracial family. The other commercial was by Coca-Cola.Coke’s ad sparked controversy with its commercial titled “It’s Beautiful.” It’s premise was to show the beauty that is America and that Coke is for everyone. The commercial featured Americans of different nationalities singing “America the Beautiful” in seven different languages including Spanish, Keres, Tagalog, Hindi, Senegalese French and Hebrew.
People outraged, immediately flooded Twitter with messages of hate, many threatening to stop drinking Coke. The trending topic of the night was “#SpeakAmerican.” Racial slurs and other negative comments were tweeted at Coca-Cola. It’s really ironic that it’s 2014 and this bigotry is still being tolerated. Many people argued that this is America and everyone should be speaking English. The thing is there is no national language here in the US. While the Constitution was written in English, it was technically never decided that English would be the mother language.
Another thing the tweets got wrong is the fact that “America the Beautiful” is not the national anthem, “The Star Spangled Banner” is. It is sad that a country based on being a safe haven for immigrants has become a place of intolerance and hate. I know that I am very disappointed in our country rather than keeping the values of this nation pure hate has quickly become somewhat of the norm. Coke stands by its ad and so do I. It shows the beauty of our nation, celebrating all the nation has to offer.