Social media has become a powerful tool of marketing in recent years. More companies are joining social media platforms every day and are expanding their strategies to best reach their target audiences.
One of the things that surprise not only me, but many others, is the increasing amount of older adults that are joining social media sites. Now, marketers can focus their media content not only for the millennial generation through social media, but also the baby-boomer generation, now that they have now joined social media.
This is good for companies because they can reach their audiences faster, easier and have more channels to do so in an effort to increase their sales.
According to the Pew Research Center, “Social networking use among Internet users ages 50 and older has nearly doubled from 22 percent to 42 percent over the past year.”
These numbers will keep increasing as older adults join social networking sites. From the marketers point of view, this is beneficial because they are not only able to reach their audiences through social media, but are also receiving feedback from them about their products and services.
Older adults are not the only ones who are increasing the numbers of users on social networks, but also young professionals who are searching for jobs.
Young professionals are joining social media sites like LinkedIn to search for jobs and contact potential employers, faster and easier
As more young professionals are joining social networks, so are employers seeking employees. They create profiles and review profiles of potential professionals that would be good fits for the positions they have open.
Social media has opened numerous doors for people who join them. If you make appropriate use of it, you can get the best out of it.
With the new emergence of different social media sites, communication has evolved to a whole new level.
One of the social media sites that has attracted several young people is Snapchat. People can send and receive photos and videos for up to 10 seconds and then they disappear.
The success of this social media application has resulted in companies joining it and posting “Stories” for their followers.
This has become a new way for marketers to engage their customers by allowing them to send them “snaps” and posting them on the company’s “story.” Even Mercyhurst has its own Snapchat and so far it has been a great success.
The evolution of social media sites and applications is promising with the evolution of technology. More people will join them and companies will benefit from the increasing numbers of users that are joining each day. Thanks to social media, communication between individuals and groups is now more effective.