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Features Going shopping? Try text messaging
By staff writer A new service offered by Amazon.com lets shoppers purchase items by text messages on cell phones. The phone phenomenon that is text messaging has become cross-generational as well as a common way of communicating, so big business saw an opportunity. Senior Cassandra Meier says that texting has become a major part of communication with people. "I probably text a lot more than I talk on my phone," Meier said. "It’s easier, quicker and to the point." According to the article, Amazon’s new program, TextBuyIt, launched last week. It allows people to text the name of a product, its description or its ISBN to a specific number. If Amazon can match the items, you receive a text back and can select the product by responding in yet another text message. The service asks users to enter their e-mail address and zip code, then calls users and walks them through the checkout procedure and payment methods. The entire process ends with a confirmation which is sent through text message. One important aspect of this service is that users already have to be a member to Amazon.com, and possess a login ID and password. This service has many students thinking that this may be the beginning of a new way of shopping. Senior Ashley Flores believes it is exciting. "Texting is something so many people do now," she said. "It seems like this could be a really cool thing." One may wonder if this new service will catch on with other businesses. Although Amazon.com is paving the form, if this new way of shopping catches on then the old may be forgotten. If they want a product, they may only have to text in order to get it. "It would be cool if other stores started having it too," senior Kristin Drake said. There are sure to be a lot of nuts and bolts to work out, but the innovative idea has consumers excited for the new service.
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