The end of the NFL season is an event unlike any other on TV. The Oscars, The Emmys, and Jersey Shore don’t even compare in terms of interest and viewership across the country. The Super Bowl has something for everyone.
The fans of the sport take particular attention to the game itself — the Green Bay Packers versus the Pittsburgh Steelers. People with only a mild interest in football have the commercials, which unlike normal shows, they are considered entertainment. Even the halftime show has been known to stir up drama, thanks to Janet Jackson in 2004.
Some viewers simply don’t care about the game.
“I am not much of a football fan, but I tune in for some of the commercials, which can be funny,” said junior Caitlin Kelly. The commercials cost $3 million for just a 30-second spot, but there is a reason advertisers go all-out for one production.
The Super Bowl garners 100 million viewers worldwide. It makes marketing sense to get an ad out to such a wide audience, in particularly a program that people actually watch the commercials.
In a world with DVR, people just don’t watch commercials anymore. People just want to watch their show and don’t want to be sold to anymore.
The Super Bowl commercials are different then regular ones. Aside from price, it seems Super Bowl Sunday brings out the best in the advertising world.
Coca-Cola gave one of the most iconic commercials ever. Pittsburgh Steelers “Mean” Joe Greene gave his jersey to a little fan that gave him a Coke. This commercial was the beginning.
Last season, Doritos produced one of the funnier commercials of the show. When a man arrives to take a single mother out on a date, he tries to eat her son’s Doritos. He smacks the man’s hand and says “don’t touch my momma, and don’t touch my Doritos.”
The Budweiser Clydesdales are classics, and Miller Lite tries to outdo everyone each year. These are two of the companies that viewers have grown to expect over the years. I find it hard to believe a Super Bowl will go by without a Clydesdale. The fact that these commercials stick with viewers goes to show how much people pay attention to the commercials.
Each year, there is a new commercial that catches everyone’s eye. A few years ago there was the GoDaddy.com girls. Then there is the baby from E-Trade currently making waves.
It all begs the question: Who will be the best this year?