Two Sundays ago, the Super Bowl aired, and while I was invested in the fantastic high-flying game, I also found entertainment in the litany of commercials that seemed to interrupt every moment of play.
A highlight of the advertisements was Peter Dinklage rapping while eating Doritos, specifically the new Blaze flavor. As much as I would love to believe he “spat fire,” I’m confident he just lip-synced.
This was immediately followed by Morgan Freeman assuredly lip-syncing to “Get Your Freak On” by Missy Elliot. All this to advertise Mountain Dew’s new concoction “Ice,” which is quite refreshing.
In tandem, these advertisements made a wonderful song of ice and fire.
If by chance you do not know, the Game of Thrones book series is called, “A Song of Ice and Fire.” And in the hit HBO series, Peter Dinklage portrays Tyrion Lannister, so there is little chance that recruiting him was a mistake.
However, why choose Morgan Freeman to do the second part if the whole advertisement was a deliberate reference to the show? The only answer is Morgan Freeman will make a cameo in the new season of Game of Thrones come 2019.
Getting away from the ice and fire commercials, there seemed to be a theme of surprising the audience. David Harbour let on that all advertisements with clean shirts are Tide ads, which generated a hefty amount of free marketing.
Chris Pratt tricked us all into thinking he was the lead role in a beer commercial, when he was in fact an extra.
Of course, an advertisement to visit Australia pranked most viewers by masquerading as a trailer for a new “Crocodile Dundee” movie. This was a brilliant piece of advertising because I was legitimately invested in the sweeping vistas, where I doubt most viewers would pay attention if the commercial was played straight up.
Finally, a few key trailers were released. Chiefly, “Solo: A Star Wars Story.” With how popular this franchise is, there are very few creative risks being taken when it comes to trailers.
This fact is only exacerbated by Super Bowl advertisements costing roughly $5 million.
Titanic monetary investments like this will only serve to make trailers safer bets, inform the viewer of more plot elements, and make sure that people will fill those seats come release date.
At this point, all Disney must do is follow a basic formula for trailers and remind consumers that the film exists.