Thoughts on the best Super Bowl ad

Laia Oliver, Staff writer

Let’s be real about the Super bowl for a minute or two here.

There is a large contingent of Super Bowl viewers who only sit through the entire three-hour football game to see a couple of things.

First, they come to watch that year’s highly anticipated halftime show.

Second, people come to watch the commercials that companies make for the occasion.

I mean, if you are willing to pay almost $6 million for a 30-second spot during the game, you better make this the best commercial that you have ever done.

It can even be fun to watch the now-infamous commercials that backfire, as they can become jokes on social media and between friends.

How many people made fun of that chunky style milk advertisement from a few years ago?

But, to get back on topic, what I’m trying to say is that it’s always fun to see what companies come up with for their commercials during the Super Bowl.

I was looking forward to advertisements by a few companies this year, one of them being Google.

And once again, Google did not disappoint.

Google is known for being very smart about their advertising campaigns, making commercials that will stick with you for a while.

This year, the company was advertising the Google Assistant, a feature avaliable on many electronic devices, and its functionality.

To do so, they used an advertisement with an elderly man who keeps telling the assistant to remember things about his wife.

His wife was a woman named Loretta, who had passed away.

He was trying to not forget about the little things she used to do.

I am a deeply emotional person.

In fact, people tend to laugh about how easy it is for me to cry at all kinds of things.

I’ve cried at things ranging from commercials to movies and everything in between.

Yes, believe it or not, even Tik Toks that I come across on Twitter.

Therefore, I knew that the commercial for Google Assistant was going to make me cry as soon as I heard that omininous, sad piano music in the background.

However, I wasn’t the only one that cried at this heartfelt commercial.

I was watching in a room full of people who were laughing and cheering at all the advertisements.

Over the course of this fairly lengthy commercial, Google managed to make the entire room go completely silent to listen to Loretta’s husband’s telling us their story.

It’s truly an amazing commercial.

It demands your attention, even as it makes you cry for minutes on end.

It has been proven that there is a major power in good advertising, but you have to know how to do it right, and Google definitely does.

Google managed to make an iconic commercial that will resonate with people for a long time after the big game.

It was emotional, simple, to-the-point, relatable and very human.

It manged to show you what Google Assistant was, and how it’s able to help people in their day-to-day lives.

The perfect mix for a perfect advertisement.

Unlike the character Baby Nut, whose rise to fame lasted only about a minute.

Coincidentally, just about a minute is the time it took for the advertisement to be over.

No one seems to be a fan of Baby Nut.

People see it as a silly marketing gimmick at best and a ripoff of last year’s Baby Yoda at the worst.

Bad move on Planters’ side, if you ask me.